The Centre of Excellence for ICT in East Africa (CENIT@EA) at NM-AIST in Arusha, Tanzania, is conducting a four-day Summer School from November 20th to 24th, 2023, with theme "Commercialization in the Age of Technology," aims to equip participants with the skills and knowledge necessary to successfully introduce new products and services to the market.

During the opening of the Summer School Dr. Mussa Ally Dida, the Dean of the School of Computation, Communication Science, and Engineering, expressed NM-AIST's commitment to nurturing scholars in transforming their ideas and prototypes into viable businesses.

"NM-AIST is an international institution that attracts scholars from almost all African countries. Our goal is to provide them with international exposure, bringing in diverse expertise from around the world through conferences and workshops," Dr. Mussa Ally Dida commented.

Mr. Jumanne Mtambalike, the CEO of Sahara Ventures and the facilitator of the event, emphasized that the commercialization of products and services through digital transformation hinges on understanding consumers' needs and utilizing the right brand ambassadors for enhanced business success.

CENIT@EA at NM-AIST aims to expose participants to various stages of the commercialization process, guiding them from ideation to product launch.